An editorial or any fashion photography is usually featured in magazines, newspapers, personal blogs, and other social media platforms, and the aim is to always show the full range of the story that the clothes tell. In your editorial, you must be able to capture what the brand and the clothing choices wish to convey to the viewers. This is not just about selling the product but also the mood and an aspiration for a lifestyle.
A good fashion photography portfolio will include your editorial work and demonstrate your collaborative as well as technical skills. It also shows your versatility and knowledge of fashion, which can be incredibly useful for roping in potential clients and building your clientele and reputation.
So, what does the workflow for fashion photo editing and editing look like?
Explore different concepts
A good editorial portfolio starts with a good concept. Start with a strong idea that sets your editorial apart from the rest of the crowd. Thai includes rigorous research, looking into different themes, styles, and fashion trends to help inspire life into your vision. Always be open when you’re looking for references. You must be well-versed in art history and various fashion movements to bring cohesion and meaning into your world. It’s also necessary to explore subculture and counterculture.
Showcase a story
A powerful editorial should always tell a strong story. It should inspire a mood and create an aspiration for a lifestyle among those viewing it.
Create
Always develop a strong idea, work with talented teammates, and don’t hesitate to experiment with out-of-the-box styles to fully show the range of your technical skills. Here, you have to also use your expert editing skills. Pay attention to the composition, color grading, balance, and symmetry. You can add alternate angles, try experimental frames, and change the focus to highlight different image parts.
Equipment matters
What tools you use for your photography matters greatly to bring your final product to life. These include a range of cameras, lenses, continuous lights, strobe lights, modifiers, lens filters, reflectors, tripod, computer and editing software like Lightroom, and even a bunch of experimental props such as color gels, color powder, curtains, etc.
Collaborate with people
One of the best ways to bring your vision to life and elevate it is to collaborate with other professionals in the trade. You never know what beautiful idea you will come up with together.
Submit and Pitch
Once you’re done, it’s time to submit your portfolio and pitch it to magazines and clients.
Wrapping Up
That brings us to an end of some of the cool steps you can follow to take your fashion editorial photography skills to the next level. This is taking your concept from a mere pitch to a font cover. With practice, these skills are bound to become second nature. Till then, keep on editing!
Finally, images are resized and optimized for different platforms, ensuring they look perfect whether in print or online. Consistency in editing style is crucial to maintaining a cohesive brand image. A well-organized workflow ensures efficiency and high-quality results every time.
